The Brand

Founded in New York by Nicole Benefield, her eponymous brand is rooted in seasonless styles informed by casual sophistication, always filtered through the lens of a modern approach.  The result is a collection that is of the moment, stands the test of time, and centered on consuming meaningfully.

Taking cues from styles we live in; each phase of the collection captures the ease of everyday clothing staples in our lives, which are evolved into a new dress code that defines comfort into everyday chic.  Whether it’s across a seasonless range of made-to-order fashion or small batch, ready to ship styles, the ambition is to responsibly source with a considered approach. 

The Designer

Nicole Benefield was born in Brooklyn, New York.  Her love for fashion began as a child, which led to her attending Parsons School of Design.  Upon graduation, Nicole held several leadership roles for top women’s retailers specializing in a casual lifestyle.  Through these experiences, Nicole honed her focus on a laid back aesthetic driven by emotion over trend.

Nicole’s aim to dress like-minded individuals came to fruition with the launch of her label, founded in 2020.  In 2021 Nicole Benefield Debuted her collection at New York Fashion Week and in 2022 was invited into the CFDA’s Interim Membership program.  Her design principle is clear: focusing on the balance that comes with form and wearability, sophistication with ease, timelessness with modernity, and understated with confidence.